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One of the best digital marketing platforms is still email marketing. Studies show that email delivers $42 in ROI for every $1 spent. However, simply having an email list is not enough. You need robust email marketing strategies to fully leverage this channel.
We’ll look at seven key tactics in this piece that can greatly affect the outcomes of your email marketing:
1. Build a Quality Email Subscriber List
The foundation of great email marketing is having a targeted, engaged subscriber base. Some tips for building your list include:
- Offer lead magnets – Free resources like ebooks, cheat sheets, templates, etc., in exchange for emails.
- Gate-gated content – Lock access to premium content behind email signups.
- Add email signup forms – Prominently place signup forms on key pages and posts.
- Run giveaways and contests – Encourage visitors to subscribe to participate and win.
Also, focus on getting subscribers genuinely interested in your content. Avoid spammy list-building tactics that will hurt deliverability.
2. Leverage Segmentation and Personalization
Sending one generic email blast to your entire list is not advisable. Instead, segment your list into distinct subgroups based on user attributes like demographics, interests, past behaviors, etc.
Then, customize your email content and messaging for each segment. Personalized emails deliver 6X higher transaction rates!
3. Craft Catchy Yet Professional Subject Lines
Your subject line is the first touchpoint readers have with your email, and it hugely impacts open rates. Some best practices for email subject line creation:
- Keep under 50 characters for higher visibility
- Personalize when possible
- Use numbers, emojis, and brackets for increased clicks
- Ask interesting questions
- Test multiple subject line versions
At the same time, ensure your subject lines are relevant and align with professional brand standards.
4. Optimize for All Devices with Responsive Design
With growing mobile usage, having a mobile-responsive design is key for email marketing. Your emails should seamlessly display across desktops, mobiles, and different screen sizes.
Use a responsive email template with fluid containers and elements. Check your emails on multiple device sizes before sending them.
5. Automate with Drip Campaigns
Setting up drip campaigns that automatically deliver a series of emails over time can be hugely beneficial:
- Send personalized welcome/onboarding sequences when users sign up
- Educate subscribers about offerings
- Promote purchases with cart abandonment sequences
- Build loyalty with special promotions, exclusive content, etc.
- Carefully map user journeys to create relevant drips that move leads down the funnel.
6. Continuously Test and Optimize
Using A/B testing and analytics tracking, you must continuously test and refine your email campaigns. Some key aspects of testing include:
- Subject lines
- Content formatting, layouts
- Calls-to-Action
- Email delivery times
- Automation workflows
Review metrics like open, clickthrough, and conversion rates to identify areas needing optimization. Apply learnings to future email sends.
7. Ensure High Deliverability
For your beautifully crafted emails to reach inboxes, focus on list hygiene and deliverability practices like:
- One-click unsubscribes, consent requirements
- Suppression of inactive bounced subscribers
- Authentication via SPF, DKIM, etc.
- Reputation monitoring through IP warming, etc.
- Stay compliant with email regulations and maintain the sender’s reputation to improve deliverability.
Conclusion
Implementing strategies around list-building, segmentation, optimization, and deliverability is crucial for unlocking the immense potential of email marketing.
At DigitalbyteTeck, our team brings decades of results-driven experience guiding some of the world’s most successful email programs. Get in touch with us to elevate your email marketing!
Boost Your Clicks & Conversions or Master Email Marketing Today!
