Yashi Sports Inc
CATEGORY: Development
SOFTWARE: WordPress
SERVICES: Development
WEBSITE: YashiSports.com
Project Background​
Yashi Sports Inc., a leading cricket store in Canada, sought to expand its brand awareness, engage with a broader audience, and drive sales through its online store. Recognizing the power of digital marketing and content creation, Yashi Sports partnered with our agency to develop and execute a comprehensive content strategy.
The primary goals of this project were to:
- Increase Brand Visibility
- Boost Engagement
- Drive Sales
Performance Metrics of Facebook
- Massive Reach Increase: Achieved a 561.5% increase in reach, expanding Yashi Sports’ brand awareness and exposure within the Canadian cricket community and beyond.
- Strong Audience Growth:Â Content strategies attracted many non-followers (203,119), demonstrating the ability to engage new potential customers.
- Increased Content Interactions: An 8.9% increase in content interactions indicates that the audience actively engages with Yashi Sports’ content, fostering a sense of community and loyalty.
- High Video Consumption:Â 8 hours and 10 minutes of video content showcase the effectiveness of using video to promote products, training tips, and behind-the-scenes glimpses of the indoor facility.
- Consistent Growth:Â The reach graph shows a steady upward trajectory from January 1st to July 23rd, indicating the sustained impact of the implemented strategies.
Performance Metrics of Instagram
Key Metrics
- Reach:Â The total number of people who have seen the content has increased by 41.2% (41K).
- Content Interactions:Â A 100% increase in interactions indicates that users actively engage with the content.
- Followers:Â The follower count stands at 2.3K (lifetime).
- Link Clicks:Â Link clicks have risen by 67.59% (412), suggesting that the content is driving traffic to other destinations.
Reach Breakdown
- Total Reach:Â 40,955 (11.2% increase)
- Organic Reach:Â 6,950 (0.8% decrease)
- Paid Reach (Ads):Â 35,257 (748.1% increase)
The data indicates that while both platforms generate visits, Instagram seems more effective at converting visitors into followers. This could be due to various factors such as content format, audience demographics, or engagement strategies specific to each platform.
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The fluctuating visit patterns suggest the potential influence of external factors like seasonality, marketing campaigns, or specific events.
Client Testimonial:
“We at Yashi Sports Inc. are thrilled with the results of our partnership with Digital ByteTeck. Their content creation and digital marketing expertise have significantly expanded our reach within the Canadian cricket community and beyond. We’ve seen a remarkable increase in brand awareness, engagement, and sales, mainly through our thriving Instagram presence.”